HOLIDAY 2022: BEHIND THE SCENES OF OUR CAMPAIGN
FOOT LOCKER HOLIDAY HOUSE PARTY: BEHIND THE SCENES
Foot Locker is its Stripers. And our Stripers are Foot Locker. They are our sneaker superheroes, gurus, and guides. The sneaker brothers and sisters that always have your back. This is our family.
If you are into Sneaker Culture, you, too, are part of the Foot Locker family. This holiday season, the Stripers want to welcome you home for the holidays. Because if one thing’s for sure, is that holidays are family time. So, join us for the most epic and lit sneaker culture inspired holiday party of all time.
As part of our Holiday Campaign, we invited Stripers from all over Europe to be our party hosts (and models for a day): Helder (London), Glyzel (Milan), Nereia (Barcelona) and Kate (The Hague). This week we are taking you behind the scenes of our campaign to see what was going on during the shoot. And, of course, get a sneak peak of all the amazing products you will be able to shop this holiday season!
Helder: “The holiday campaign was unexpected in many ways. There are moments in life where you meet individuals and you connect with ease, this campaign was proof of that. What I enjoyed the most was the interactions. We managed to become this great team that felt like we already knew each other”.
Seen anything you like? Get ready for shopping: we have put together a collection of pieces shown by the Stripers.
